Pequignet rebrands with fleur-de-lis logo

Watch brand says new logo will become integral to its brand identity.

Watch brand Pequignet has rebranded and has dropped its EP logo in favour of a stylised fleur-de-lis to connect with the brand’s French heritage.

The new logo will officially launch at BaselWorld and will be introduced to the brand’s watch dials and jewellery as well as its packaging.

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Pequignet UK brand manager Guy Allen believes the new logo will become monumental for the watch brand. He said: “It’s really very special and much more dynamic than the EP logo. Moving forward it will become an integral part of who we are.”

Allen went on to liken the stylised fleur-de-lis Pequignet logo to Gucci’s interlocking GG logo and said that it could become as iconic for Pequignet brand as the GG logo has for Gucci.



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