Phoebe Jewellery impresses stockists with new line

Wild Strawberry

Phoebe Jewellery has secured 10 stockists for its new Wild Strawberry collection following its successful launch at Jewellery & Watch Birmingham in February.

The collection can now be found at Tundra in Wiltshire, Gill Wing in Islington and Goodman Morris in Brighton, among others.

Founder and designer Phoebe Sherwood-Moore has also decided to hold back selling the collection online in order to give her stockists a “head start”.

Story continues below

She told Professional Jeweller: “I have been putting little previews on my social media and mentioning some of the places customers can find the collection ahead of its online launch scheduled for May.”

Sherwood-Moore has also added the new ‘Pick Your Own’ Wild Strawberry earrings to the collection following on from the success of her Moonlight collection. The earrings can be worn in eight different ways depending on how many elements the consumer chooses to buy.

She explains: “This versatility allows the wearer to change their look to match their mood or to tie in with the rest of their outfit.”