Photography boost for new Hockley Mint catalogue

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Print catalogue expands on the Wedfit collection with 80 new products.

Birmingham-based manufacturer Hockley Mint has launched a brand new catalogue featuring 80 new products alongside its existing collection of pendants, earrings and wedding rings.

The catalogue features Wedfit ring mounts, a collection of designs that have been regularly praised at the UK Jewellery Awards in recent years.

Also included is updated photography of more than 700 bridal products, including concise details and weights to make choosing and ordering as easy as possible.

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According to Hockley Mint’s new product development manager Poppy Stevens: “The one thing that has made the biggest difference to our catalogue is having all of our products professionally photographed. We had previously used CAD renders, but our customers had expressed that these weren’t-life like enough.”

She added: “By having all our products as high res photos, as well as having them pictured finished and set, we hope to make it easier for our customers to sell from the images in the catalogue; as well as giving our customers a better idea of what the finished product will look like.”

Additionally, the catalogue’s layout has been specifically designed to display the smaller details on some products, especially the diamond set wedding rings, more clearly.

Stevens commented: “This seems to have paid off, as since the catalogue has launched we have seen a big increase in our diamond set wedding ring sales."

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