Piaget expands online sales with Net-A-Porter jewellery deal

NET-A-PORTER LAUNCHES PIAGET EDIT-1

Luxury jewellery and watch brand Piaget is to launch at Net-A-Porter, marking the first time the creations by the Swiss firm will be sold through a luxury global online retailer, aside from its standalone stores and own brand e-commerce site.

From April Net-A-Porter will launch both fine jewellery and watch creations from ‘Possession’, a signature Piaget collection that welcomes colour for the first time with an assortment of bold ornamental stones.

The Possession collection includes rings, necklaces and bracelets in 18ct white and pink gold variations, with some new creations featuring vibrant coloured stones and brilliant diamonds.

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Two watches accompany the assortment in both white and rose gold diamond styles that paimt to encapsulate the “radiance and elegance” Piaget brands itself with.

“We are thrilled to be launching Piaget at Net-A-Porter. This iconic brand is perfectly in tune with the Net-A-Porter woman. Each piece displays the most exquisite craftsmanship and quality, which we know our global customers will love. The colourful stones from the ‘Possession’ collection are exquisite and truly one of a kind,” said Sophie Quy, buyer for fine jewellery at the retailer.

Meanwhile, Piaget CEO Chabi Nouri, commented: “The introduction of bright and bold Piaget colours to an iconic jewellery collection called for an equally vibrant and colourful collaboration with a woman who embodies the vitality of Possession. A dynamic force in the world of fashion, Olivia Palermo is the face of the campaign for Piaget for the second year running, putting her distinctive spin on this collaboration.”

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