EDITORS CHOICE... ZENITH EL PRIMERO PILOTS WATCH: Zenith is one of the most cared for brands in the watch business and inspires a huge fondness from watch journalists and consumers alike. Since taking over the brand in 2009 Jean-Frederic Dufour has sought to play on Zeniths strength as a maker of some of horologys most classic timepieces. The Captain and the Elite ultra-thin, among them, both of which have been revived under his tenure. It is a strategy that is paying off, helped by the fact that Dufour has a keen interest in setting the right price points too. This year, the Pilots watch is added to the list. The result is that the worlds most highly regarded automatic chronograph movement now powers the definitive pilots watch: a black dial in the best military fashion, high legibility white hands, numerals and indices, the date at the 6 o clock position, all of the qualities that make a pilots watch desirable and practical. Because Zenith wisely copyrighted the term pilots watch as far as its use on a dial is concerned, this truly is the pilots watch, and the name El Primero on the dial makes it a sure-fire must-have for collectors.
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