IN PICS: Links of London unveils SS17 campaign

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British brand Links of London has unveils its SS17 campaign, which takes a new photographic approach.

The new campaign captures a more natural and confident attitude, and warm and unexpected poses for its models. The jewellery becomes the hero of the shoot with clever and interesting close crops in the simple studio setting enhanced with British styling and props. For this fresh way of shooting we chose to work with leading British photographer David Oldham, who is renowned for this style of photography.

“Our S/S 2017 campaign captures the character of the Links of London brand with its warmth, unexpectedness and British roots as well as putting our high quality and imaginatively designed jewellery and watches centre stage,” comments Links of London global brand director, Mark Owens.

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