PJ Awards Department Store of the Year 2017 finalists announced

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Professional Jeweller is delighted to announce the finalists in the Department store of the Year category of the 2017 Professional Jeweller Awards.

Retailers in this category must be independent or national department stores with specialist jewellery zones.

The finalists in the Professional Jeweller Awards Department Store of the Year category are:

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Harrods

Harrods has been focusing a lot on its jewellery department over the last few years, with a refurbishment shining a light on its fine jewellery. In particular, the store adjusted its product mix to offer daytime diamond pieces, and it added more private shopping areas as bespoke and one-of-a-kind pieces continue to do really well for the store.

Harvey Nichols

Just before Christmas Harvey Nichols unveiled its refurbished fine jewellery room which has been the talk of the industry. With a design unlike any other department store, the area has been transformed to look modern and luxurious, and has placed the store back on the map as a destination for jewellery.

House of Fraser

House of Fraser has become a department store known in the industry for being willing to take risks on new jewellery brands and designers. As such, its jewellery department houses a vast range from recently launched brands and well-known jewellery giants.

John Lewis

John Lewis has been reporting strong figures, with e-commerce driving sales across the company. On the jewellery side, a dedicated team works with brands to boost sales, with many praising John Lewis for knowing their customer exceptionally well and tailoring products and displays accordingly.

Liberty London

By hosting regular designer days, and allowing jewellery brands the opportunity to be creative within their space, many suppliers have highly recommended the store. Most recently Liberty collaborated with Maria Tash to open a piercing studio – capitalising on the popular multi-piercing jewellery trend.

Selfridges

With a rich history and a prime location on London’s busiest shopping street (as well as a three other locations in the UK), Selfridges enjoys a constantly high footfall and has secured prestigious luxury brands such as Tiffany & Co, Chanel and Cartier, alongside fashion brands Monica Vinader, Carat* London and Michael Kors.

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