PJ AWARDS WINNERS: Omnichannel Jewellery Retailer of the Year

Professional Jeweller Awards 2017 at the Kensington Roof Gardens

In a race involving the industry’s biggest ecommerce giants, Beaverbrooks has been named Omnichannel Jewellery Retailer of the Year at the Professional Jeweller Awards.

Jewellers in this category had to strength in not only operating a physical store, but an online service as well.

When it came to this category the race ended up being mainly between three jewellers, but in the end Beaverbrooks won with 26% of the votes.

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Family-run Beaverbrooks is a company constantly praised by the industry and its employees.

The business has managed to create a seamless shopping experience for consumers visiting its online channels and physical stores.

The website and social media channels are kept regularly updated and navigation tools make it easy for customers to browse and shop, while imagery and campaigns are designed to fit all of the retailers platforms.

IMAGE: Head of buying Adele Thompson and branded jewellery buyer Bruce Andrews picked up the silverware as Beaverbrooks claimed victory in the much-coveted Omni Channel Retailer of the Year category.

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