PJ COVER STAR: Meet the fine jewellery brand taking the UK by storm

Gracing the cover of our special September issue is Danish fine jewellery brand Ro Copenhagen.

Already making waves, Ro Copehagen has been working with several influencers to raise awareness of the brand in UK.

By partnering with British and UK-based Danish influencers, Ro Copenhagen has seen a rise in website visits, enquires and product sales, with the founder and designer, Helle Nissen, commenting: “Instagram is such a wonderful and direct approach to communicate with our customers.

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“Instagram makes the shopping experience more streamlined and personal — easing the development of our brand to a worldwide audience.”

To make further moves into the UK market, Ro Copenhagen will be exhibiting at International Jewellery London for the very first time.
At the show, Ro Copenhagen will introduce its new line called ‘Fryd’, which is a Danish term used to express joy, great pleasure and a sense of achievement.

New collection launches at IJL.

‘Fryd’ coupled with the meaning of ‘Ro’ is a signal given to reiterate that all of Ro Copenhagen’s products are designed with a feeling of positivity and the Dane’s spin on ‘joie de vivre’.

The Fryd collection is bigger and bolder than Ro Copenhagen’s core designs and features a considered colour palette of deep ocean blues, keshi pearls and rosy hues alongside the brand’s signature diamond stone in each piece.

This new collection will be available in stores for the Christmas sales period and onwards.

Alongside the new range, the brand highlights its bestselling My collection to retailers looking for new fine gifts to sell at Christmas.

The numeral and letter collection of pendants and earrings is an easy gift and sure-to-love token.

Nissen shares: “The Ro customer appreciates that our product is made exclusively in 18ct gold and set with high-grade diamonds, making it a quality purchase and superior to many other ‘initial’ pendants and gifting options in the market.”

My Collection pendants and earrings have a comfortable RRP of £135.

To view the brand’s products and meet the team, visit Ro Copenhagen on Stand E68.

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