Find out which 10 designers will face the public vote come March 18.
Professional Jeweller’s competition to win a stand at London Jewellery Week selling show Treasure is back for a fourth year and we can now reveal the shortlist of 10 contemporary jewellery designers who will battle it out online to win one of three stands at the show.
The shortlist of 10 designers (see below) has been selected by a panel of industry experts, but the final three winners will be decided by readers of Professionaljeweller.com when the shortlist is put to the public vote for one week commencing March 18.
Last year the online voting created a viral frenzy, with the final tally of votes reaching 60,869, tripling the 21,690 votes cast during the 2011 edition of the competition. The 2013 competition has grown again, with a record 65 entries to the competition, dwarfing previous years’ entries, which were whittled down to the shortlist by a judging panel.
This year’s judges were Professional Jeweller editor-in-chief Rachael Taylor, Professional Jeweller deputy editor Kathryn Bishop, Treasure organiser Della Tinsley, The Jewellery Show event director Julie Driscoll, ROX managing director Kyron Keogh, Green + Benz managing director Helen Dimmick, Baroque founders Kyle McIntosh and Jason French, Steffans director Wes Suter, Marmalade Jewellers co-founder Nadine Meegan, and last year’s overall competition winner Claire English.
Taylor said that she expects the public vote leg of the 2013 competition to create even more of an online buzz this year than last.
She said: "Each year this competition gets that bit stronger – the entries are of a higher quantity and quality, which you can tell from this hugely talented shortlist – and we have always had a year-on-year spike in votes and traffic during the competition. I don’t foresee this year being any different.
"We’ve already had a record number of entries, and while last year’s jump in votes will be hard to replicate, the competition is now so well known and engaged with, and in general Professionaljeweller.com has a more impressive reach, that I fail to see how it can go any other way. Plus, the designers fully understand that this leg of the competition is about utilising the power of marketing to drive votes."
The Professional Jeweller Treasure competition finalists 2013