PJ Treasure competition 2013 winners revealed

Rosita Bonita, Smith/Grey and Tessa Metcalfe win stand at June show.

After a week of tense voting, the winners of Professional Jeweller’s Treasure competition 2013 have been revealed as Rosita Bonita, Smith/Grey and Tessa Metcalfe.

The three jewellery brands, which have now each won a stand at June jewellery selling show Treasure in London, battled it out as part of a shortlist of 10 to win votes on professionaljeweller.com.

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The competition attracted a high level of voting with 16,600 votes placed in the seven days of the competition. During this time the website received 28,100 visits and generated 87,061 page views.

The finalists’ PR activity – which included securing features in newspapers and magazines, heavy promotion through social networking sites and running competitions to win jewellery – appeared to pay off with more than 66.62% of visitors in the seven days being new to professionaljeweller.com.

The three winners have distinctly varying styles making this year’s selection an exciting line-up. Rosita Bonita works with screen-printed or foil-embossed leather to make large statement necklaces, Smith/Grey creates striking originality and bold motifs such as tumbling horses and roughened signet rings, and Tessa Metcalfe makes jewels from casts of dead pigeons’ feet.

Rosita Bonita founder Rowenna Harrison said: "The public side of the competition, although pretty stressful, has also been really rewarding. I’ve had such phenomenal support from my followers, friends, family, stockists and other designers, and have gained lots of new followers through the campaign process.

"It’s been a real boost. I’m so happy now to have the opportunity to show at Treasure and to reach a new audience."

The competition, however, is not over just yet. Next the three winners will go on to face the judges of this year’s competition once more who will this time look for commercial savvy. The designers will be interviewed by Professional Jeweller about their business plans for the future, the interview will be presented to the judges and they will then award the brand with the most commercial potential an additional stand at trade show The Jewellery Show London, which takes place at Somerset House in June.

This year the judges are Professional Jeweller editor-in-chief Rachael Taylor, Professional Jeweller deputy editor Kathryn Bishop, Treasure organiser Della Tinsley, The Jewellery Show event director Julie Driscoll, ROX managing director Kyron Keogh, Green + Benz managing director Helen Dimmick, Baroque founders Kyle McIntosh and Jason French, Steffans director Wes Suter, Marmalade Jewellers co-founder Nadine Meegan, and last year’s overall competition winner Claire English.




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