Pressleys set to open several new stores in 2011

Pressleys Etcetera. Image copywrite David Perris.

Sussex-based family jeweller looking to open brand-led developments.

Pressleys jewellers in Worthing are set to open a number of new stores in Sussex, with a focus on new markets and a regenerated location in Chichester.

Speaking of the plans, managing director Jonathan Pressley said: "We’re opening a new store in Chichester in five weeks, where we’ll showcase a mix of brands including Pandora, Shaun Leane, Monica Vinader and some specially selected local designers."

The family-run business was founded in 1909, and has recently seen the retirement of Pressley’s uncle Charles. Jonathan Pressley took the helm a year ago, following a focus on property development and time spent working in fashion in North America.

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The new foci will see Pressleys opening its second Pressleys Etcetera store in Chichester, a brand-led collection of jewellery showcasing modern design. Currently retailing jewellery from Thomas Sabo, Daisy and Skagen, Pressleys will close its Worthing shop this summer for a complete re-fit, with the addition of boardrooms. The Worthing store will also offer Rolex, Tag Hauer and Omega shop-in-shop concepts.

Pressley said: "I’ve run my own businesses for several years, and while in America I realised that it doesn’t matter what industry you’re in if you can run a business successfully."

"I want Pressleys to be regarded as influential and leading edge in jewellery retail", Pressley added. "There’s been some phenomenal development in Chichester’s Buttermarket and we’re pleased to have helped with the regeneration. It has the potentail to be like the Burlington Arcade."

Since his arrival a year ago, Pressley has already interviewed 120 potential members of staff, with a view to finding goal driven, inspirational staff. "We’re an entrepreneurial company and we want entreprenerial staff who want to take us above and beyond." There are still several vacancies available at the new stores, including a watch manager vacancy, a shop manager vacancy and a gold/silversmith position.

Building an original business model, Pressley hopes to transport his plans further afield, to London or elsewhere in the south east. The stores will keep a traditional-yet-modern vibe, with art-deco styling but contemporary product.

The current Pressleys store in Worthing has been recently split with a panel of glass, with Pressleys on one side and Pressleys Etcetera on the other. Pressley is also waiting to hear whether he will be able to open a second fine jewellery store in Chichester, to compliment the Pressleys Etcetera presence.

 

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