Titanium specialist Prism Design has released its most comprehensive Ti2 Titanium catalogue to date.
It is hoped that the catalogue will be an easy guide for all jewellery retailers to refer to for male and female consumers and will showcase plain diamond set and coloured anodised titanium rings, earrings, pendants and bracelets.
The firm has been improving and developing existing designs and will feature them in the catalogue, which it says is “by far the best quality and most comprehensive catalogue it has ever produced”.
The work of developing and improving existing designs, together with remaking and photographing all of the current designs, took over 12 months. The catalogue design and production took four months.
Barry Milburn, director of Prism Design, comments: “Producing a printed catalogue is a time consuming and expensive option these days, but we are convinced that it remains an important tool for our retailers. An online version is available for those who prefer this version.”
Milburn identifies two groups of titanium consumers: “There are those who like titanium in its natural colour whose choice to purchase titanium is based on its design, strength, ultra-light weight, high corrosion resistance and non-allergenic properties.
“The second group benefits from all of the qualities just mentioned, but their choice is predominantly based on its design and colour. Titanium has the natural ability to display a whole range of colours when anodised. This is a process we know a great deal about and one which is constantly developing. It made sense to have the catalogue opening from each side so that retailers could focus immediately on one group or another.”
Milburn concludes: “A printed catalogue is a real benefit to our retailers. It remains the most efficient way of quickly showing our products to consumers and has the bonus of introducing them to the Ti2 Titanium vision through our use of inspirational images and lifestyle shots.”
Prism Design will be showcasing the new catalogue at Jewellery & Watch on stand 17D Q20.
Prism Jewellery Design Ltd