Professional Jeweller launches digital mags

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Online readers can now access monthly mag with page-turning technology

Professional Jeweller and WatchPro have launched digital versions of the monthly magazines with page-turning technology and special functions such as the ability to take digital clippings.

All of the Professional Jeweller and WatchPro magazines from 2011 have been created into digital versions, including the January issue guest edited by award-winning jewellery designer Shaun Leane, the special bridal issue in February and the ethical special in March with special focus on BaselWorld.

The monthly print magazines, which have a circulation of more than 5,500 in the UK, will now be made available online in a digital format and can be accessed through a button on the right-hand side of the home page of the website. Once readers click through to the dedicated mini site, the latest edition of Professional Jeweller and WatchPro will be shown. Readers can use the arrows to flick through the edition, which is replicated exactly as it is in print, and use the zoom tool to read stories or get a closer look at images.

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The PageSuite technology used to created the digital versions of the magazines has built-in features that allow readers to take clippings of any part of a page that is of interest and then email it to themselves or a friend or colleague. Social networking fans can also post the editions to Facebook, Twitter, Digg and Delicious.

Other functions include creating an archive of bookmarked pages, emailing the issue to colleagues or friends, downloading PDFs of pages and printing pages.

The digital magazine mini site has an archive function which can be accessed by a tab on the left-hand site of the page and allows readers to view all of the editions from January 2011 onwards.

Professional Jeweller editor-in-chief Rachael Taylor said: “The launch of the digital versions of our monthly print magazines is yet another exciting milestone for the magazine in our relatively short 12-month history. With a circulation of 5,500 and the constant feedback we get from our readers, we know that we are doing something right with the magazine, and by creating digital versions of the print edition we are opening the magazine up to our online community, which last month hit more than 29,600 unique visitors and more than 150,500 page views.

“As well as offering our readers another excellent editorial product free of charge, the creation of our digital magazines will give added benefits to our advertisers who place their ads in the print magazine because the potential readership of the magazine has now rocketed.”

Taylor added that there will be more digital innovation to come with further projects in the pipeline for Professional Jeweller and WatchPro. She said: “We are constantly trying to push the magazine forward and by making our digital presence even stronger, and by moving it in line with technology updates we will keep our approach to reporting on the jewellery and watch industry fresh. With free and easy access to all our content, both in print and online, our readers don’t have to miss out on anything when making the choice to receive our content digitally or traditionally.”

 

To subscribe to the print edition of Professional Jeweller and WatchPro click here or enter your email address in the box on the right-hand side of the website to subscribe to the daily email news alerts. For information on advertising in the magazine or online contact Terri Woodhams at terri.woodhams@itp.com.

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