The Professional Jeweller Reach List 2015, the UK’s first comprehensive study into the digital reach of the biggest specialist jewellery brands and retailers in the UK, has been launched.
The Reach List, published in the November issue of Professional Jeweller, is the first ever guide to the most powerful e-tailers operating in the UK Jewellery Industry today.
This list examines the biggest players online and measures their digital footprint in the UK through quantitative analysis of web traffic, using a ranking system set by Alexa, a subsidiary of Amazon, as well as social media engagement on Twitter, Facebook and Instagram, to create an overall digital reach figure.
This reach was then compared with industry peers in key categories including fine and fashion brands, national chains, independent retailers and e-tail specialists.
We’ve also included a non-specialist category on auction houses to reflect the growing importance of the houses as digital destinations for jewellery.
The top five players in each category will be revealed over the course of this week on the Professional Jeweller website, or can be viewed here in the digital edition of the magazine.
The Alexa ranking used to calculate the top five businesses uses a proprietary methodology that combines a site’s estimated number of daily unique visitors and page views over three months. It tracks worldwide market share for all websites, from Google (ranked number 1) downwards. To ensure our reach list is focused on UK shoppers, we have used the UK ranking to determine placement and sites without UK rankings were excluded. All figures were correct at the time of going to press.