Gaga jewellery brand signs to online department store Very.
Punky Allsorts has signed a deal for their jewellery to be stocked online department store Very.
The new deal seeks to further the continued expansion of the candy coloured range, which has been worn by the likes of model Agyness Deyn and Lady Gaga.
The self proclaimed ‘Mad Hatter’ of the fashion industry, Punky Allsorts was founded by British pop-punk musician Alayna Salter in January, 2008. The idea for the company was apparently formed after people started approaching Salter on the street to buy the bracelets off her wrist.
The range is made up of girly, carnival inspired designs that stay grounded through the intermittent inclusion of skulls and dice.