Contest launched to find designers for Platinum Heritage Collection.
London retailer PureJewels has launched a talent contest for jewellery designers with a talent for working in platinum.
Three winners will be selected for creating pieces inspired by Indian, African and British heritage.
Each will have their designs manufactured and brought to market as part of the Green Street celebration of London Jewellery Week under the brand of the PureJewels Platinum Heritage Collection.
“We will work with three designers to come up with three concepts based on PureJewels’ heritage – Indian, African and UK themes,” said PureJewels’ spokesman Jayant Raniga.
Applications need to be submitted by the end of March to firstname.lastname@example.org.
The three winning designers will work closely with PureJewels to prepare a collection of three pieces – necklace, earrings and ring – to form part of the new collection.
The PureJewels Platinum Heritage Collection will be launched at Goldsmiths’ Hall during London Jewellery Week, which will run from June 7-13, 2010.
“These collections will be manufactured here in the UK – a vanguard collaboration between the design community, the manufacturing community and the retail community, breaking new ground in the UK sector,” Raniga said.
PureJewels will showcase its Platinum Heritage Collection at trade and customer cocktail events as part of activities organised by the Green Street Jewellers’ Association (GJSA) during London Jewellery Week.
PureJewels is emerging as a brand ambassador for the fast-growing east London jewellery quarter on Green Street that focuses on appealing to South Asian and Western tastes.
The company has been serving the British Asian community since it began trading under the leadership of Bhanji Gokaldas back in 1950.
It is now a prominent supporter of the Green Street Jewellery Association, which promotes the work of the London centre that is reported to account for one percent of all jewellery sold in the UK.