PureJewels seeks designers for 2011 platinum range

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Retailer returns with collaboration for second year after 2010 launch.

London retailer PureJewels is seeking six designers to work with it on a collaborative platinum jewellery design project.

This is the second year the Green Street retailer has run the initiative that sees it work directly with designers to create an exclusive range of platinum jewellery under the moniker Platinum Heritage Collection.

PureJewels managing director Jayant Raniga said: “This is an excellent opportunity for a designer to work with an established company, presenting a fantastic platform to be inspirational, creative and to push the boundaries of design.”

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PureJewels launched The Platinum Heritage Collection initiative last year at London Jewellery Week with designs by Katie Rowland, Anna Loucah, Cindy Dennis Mangan, Kate Thorley, Zoe Youngman and Paul Draper.

The Platinum Heritage Collection designers from 2010 are now working on diffusion ranges for PureJewels.

Designers interested in working with PureJewels on its 2011 Platinum Heritage Collection should contact Raniga on Jayant@purejewels.com. The deadline for expressions of interest is January 20.

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