PureJewels signs as LJW prestige partner

PureJewels is a prestige retailer in the Green Street jewellery quarter in east London.

Retailer hopes to raise Green Street’s profile through LJW.

London retailer PureJewels has signed up as a prestige partner of London Jewellery Week.

PureJewels, a high-end jeweller in the city’s Green Street jewellery hub, will launch its Platinum Heritage Collection during the week. The collection is the result of a contest run by the retailer and will feature the work of six UK designers.

As a Prestige Partner, PureJewels will have a prominent listing on the London Jewellery Week website with images and logo, and will feature in official London Jewellery Week marketing. The retailer will have a showcase at the official London Jewellery Week launch party at Goldsmiths’ Hall and will be included in the advertorial of the Evening Standard’s ES Magazine.

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PureJewels is hoping to raise the profile of Green Street, a hub of 19 fine jewellers and 40 fashion jewellers in east London, through its association with London Jewellery Week. PureJewels brand director Jayant Raniga is a director of London Jewellery Week.

Raniga said: “The fact that we wanted to be established as a jewellery quarter on Green Street is a prime reason why we wanted to be on board with London Jewellery Week as a prestige partner. Our role as a prestige partner highlights PureJewels’ commitment to the success of London Jewellery Week.”

Read the May issue of Professional Jeweller magazine for more on Green Street’s campaign to be recognised as a jewellery quarter. You can sign up for a free subscription to Professional Jeweller by filling in the form on the right-hand column of this website.

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