Pursuit aims to attract American market at JCK Las Vegas

Mike Burns, portrait, feature, London, UK, HOT 100 Jewellers, Professional Jeweller;Mike Burns

Software house Pursuit hope to attract the American market at the JCK Las Vegas trade show this week.

The company dipped into the US market last year at the Nevada event and have since been researching the North American market needs, the offerings of established US vendors and the potential for doing business.

Pursuit believes the robustness of its technology, together with the comprehensiveness of its system options and its capacity for configuration to match differing user requirements are strengths it can capitalise on.

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Managing director at Pursuit Software Mike Burns explains:

“We have a range of advantages, and of course recognise that one country’s approach is not necessarily the same as another’s. We’re flexible. If a retailer wanted a cloud-based solution for example, we could provide it.

“One of our strengths is that our technology does not suffer one-size-fits-all limitations. We also have the agility that goes with developing software in-house, as opposed to bolting together bought-in proprietary functions and options that can risk problems with integration.

“In the North American context, an extra attraction is that from iPad tills to online sales websites – and from a multiple shop network to performance analysis and management reports – Pursuit is a live, real time information environment.

“Given that continental United States has four time zones, a real-time system has clear benefits. No matter how many shops a group has and regardless of where they are located and whether they are open or closed, all information is correct to the most recent transaction.”

Whilst anticipating approaches from potential US distributors and resellers, Pursuit considers the power of the internet changes the rules and North American users could be serviced direct from its Norwich base.

Given the size and international nature of the JCK show, Burns sees exhibiting there as a way of also attracting users from other national markets, and expects Pursuit’s booth to be a port of call for existing users making the trip to Las Vegas.


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