Q&A: Amanda Quinn, Boopydoodle

Boopydoodle founder Amanda Quinn

The industry newcomer on her first six months in business.

Less than six months after attending her first design course, Amanda Quinn founded jewellery brand Boopydoodle. With a retailer fan base in Northern Ireland and a growing online presence, she tells Emma Hegarty how being a member of Women into Business has helped her to grow her brand.

How would you describe Boopydoodle?

Boopydoodle sells cute and quirky jewellery. Our pieces are about having fun and expressing your personality with fashion accessories. We appeal to a very broad customer base, from funky teenagers trying to make a statement, through to ladies who love something a little different. We are currently developing a range for cool mums and daughters so they can coordinate their outfits with the same funky jewellery. Sterling silver pieces will also begin to emerge in our collections.

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What were you doing before the launch of Boopydoodle?

I studied and worked in rural and urban development for about 10 years before taking the past five years off from work to look after my two little boys. During those five years, I trained as an image consultant specialising in colour analysis and also had my own range of baby clothes designed. However it was just this year that I set up Boopydoodle and started focusing on making and sourcing jewellery.

You’ve achieved a lot in the past six months. Has being a member of Women into Business helped?

Taking part in the Women into Business programme has been the most supportive and confidence-building experience I’ve had in years. I’ve found the staff extremely encouraging and they’ve offered me lots of practical advice. I’ve really enjoyed the workshops and the opportunities to network. At one of the networking events I was given the opportunity to carry out some market research. This has helped me to raise the public profile of Boopydoodle and set a pricing strategy for my jewellery collections.

What advice would you give to other women who are keen to start up their own business?

Just do it and believe that it can work. Look for opportunities absolutely everywhere. I have been amazed how many opportunities have arisen when I least expected them. Try to minimise expenditure and don’t pay out a lot for expertise. You can get really good tips and contacts by simply chatting to specialists free of charge and asking people who have already achieved what you want how they got started. Everybody loves to share their story, particularly if it’s been a success. Finally, read The Secret by Rhonda Byrne.

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