Q&A: Lorna Haddon discusses bridal jewellery trends

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Lorna Haddon, diamond ring and jewellery buyer at Beaverbrooks, talks to Professional Jeweller about the bridal jewellery market.

What bridal trends exceeded your expectations this year?
Diamonds, sparkles and pearls are still the most popular choice when it comes to bridal jewellery, but brides are now beginning to add colour to their accessories by introducing amethysts, sapphires and blue topaz. We’re seeing a lot of brides-to-be choosing vintage-style and Art-Deco inspired pieces, as well as rose gold and pink morganite ‘Blushing Bride’ jewellery.

What bridal jewellery trends and styles do you expect to be popular next year and why?
The design and style of the bridal gown has a huge impact on the jewellery choices a bride makes. If you look at the top wedding dress trends from Spring 2017 Bridal Fashion Week, then we expect bows, pretty pastels and unconventional colours to be a popular choice next year. Brides wanting to up the glam stakes will go even bigger on glitter and sparkle jewellery. Personalisation is a huge trend for the wedding market in general at present and we expect this to continue in 2017. Particularly popular are small pieces of jewellery, such as a necklace or bracelet which can be engraved with the wedding date or names and initials.

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How has bridal jewellery evolved in the last 12 months?
I think there will always be a demand for traditional, timeless and elegant bridal jewellery but with the evolution of contemporary trends (led mainly by celebrities), a growing number of brides aren’t afraid to make a statement on their wedding day and are opting for unconventional jewellery like uber-luxe collars and pear drop necklaces.
Opals have definitely made a comeback recently and are playing the starring role in striking and stylish modern designs. From a creamy classic white to brave neon pink, this mesmerising gemstone makes an interesting alternative to diamonds.

What do you look for when deciding what diamond/bridal pieces to stock at Beaverbrooks?
With new products I always think of our customer, what’s sold well in the past and consider new trends. I think your gut instinct is also really important too; if a piece of jewellery doesn’t feel right, I won’t buy it. At Beaverbrooks, we only select and create gorgeous product ranges that we know our customers’ will love and cherish.

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