QVC Extra will showcase all product ranges in one-hour themed slots.
QVC has announced plans to launch QVC Extra on Freeview channel 57 after coming to a carriage agreement with Comux UK.
The new channel will strengthen the company’s TV business model, and will provide a 24-hour platform for QVC’s product ranges in one-hour themed slots and branded programmes.
QVC UK chief executive officer Dermot Boyd said: “With the launch of QVC Extra we now have three QVC UK channels broadcasting on Freeview, providing 12.3 million households with the opportunity to see our best products in case they missed them the first time around.
!At the same time, through Comux’s unique broadcast model, we are supporting the UK’s new local TV stations in delivering regional local news and relevant content to their audiences.”
Through the carriage agreement with Comux UK, QVC Extra, which was previously only available on Freeview for viewers with internet connected TV, will now reach an additional 12.3 million households.
Comux founder and chief executive Ed Hall commented said: “We are delighted with the launch of QVC Extra and welcome them to the local TV multiplex. This announcement strengthens the commercial model for local TV broadcasters up and down the UK. By selling the capacity for two national channels, including QVC Extra, Comux is creating a long-term revenue stream for local TV which will help in ensuring its sustainability. The proceeds from the sale go directly to help fund a wider range of services for local television.
“This shows the Comux business model delivering exactly what it said it would, with public seed funding and private management enabling a long-term future for this new local TV initiative.”
In August 2013, QVC launched a new channel called QVC Style, offering fashion accessories and jewellery 24 hours a day, seven days a week. QVC Style is available on Sky, Freesat and Freeview, and is also be streamed online.
The channel was launched to give consumers "more choice and convenience".