Multimedia retailer QVC partnered with hit TV show Britain’s Next Top Model.
QVC joined the show for a challenge that saw the hopeful contestants create a jewellery ‘promo’ video.
During the episode QVC challenged the remaining six contestants to create a commercial video in place of professional models. Each model embodied a different jewellery brand that QVC sells.
Jewellery pieces included a statement Dimonique ring, a selection of Roberto by RFM jewels, hanging monkey Bill Skinner earrings and a chunky Lola Rose necklace.
Producer/director Paul Burns from QVC’s promotions team helped the judge make the final decision.
This is the third time QVC has worked with Top Model. This year’s show aired last night on Lifetime.
All jewellery pieces used in the show can now be bought from QVC’s specially created Britain’s Next Top Model microsite.