Butler & Wilson, Clogau and Lola Rose donate jewellery to raise money.
Online and television shopping channel QVC raised more than £500,000 in three hours for the Breast Cancer Care charity during a dedicated three-hour broadcast on Wednesday evening.
The level of sales during the Be Aware Show You Care broadcast was described as "a fantastic response" by QVC, which revealed the figure to be a 15% increase on last year’s total.
QVC vendors, which include jewellery brands such as Butler & Wilson, Clogau Gold, Honora pearls and Lola Rose donated products which were sold at special prices, with all net proceeds going to the charity.
Dermot Boyd, chief executive of QVC UK, said of the figure: “We cannot thank our vendors, customers and staff enough for their donations and time for our Be Aware Show You Care programme last night.
"Raising over £500,000 in three hours for Breast Cancer Care is an amazing achievement, particularly in these difficult economic times," he added.
Of the three on-air auctions, pop singer and previous X Factor winner Joe McElderry raised the most, a staggering £6,350 – the highest single bid ever recorded for a QVC auction.
Samia al Qadhi, chief executive at Breast Cancer Care said: “We are absolutely thrilled with the success of QVC’s Be Aware, Show You Care broadcast this week. It’s a phenomenal achievement to raise over £500,000 and a fantastic way to celebrate the 12th year of our partnership."
To date QVC has raised more than £4 million for Breast Cancer Care which has gone towards providing our free support and information services for the 50,000 people who are diagnosed with breast cancer in the UK every year.
"We’d like to say a huge thank you to everyone at QVC for their support, enthusiasm and dedication to the partnership," added al Qadhi.