Brand launches e-shop ahead of appearance at London Fashion Week.
East London jewellery brand Rachel Entwistle has launched its e-commerce site as it looks to build buzz ahead of its inaugural appearance at London Fashion Week in September.
The new site features Rachel Entwistle’s various collections including its latest Milagros collection, as well as its Memento Mori, Arachne and Scarabaeidae ranges, inspired by ants, bats and bones.
A statement from the brand said: "The site, which works with the brand’s strong visual identity, allows the customer to understand the inner workings of the brand as well as purchase items from the collections and order bespoke pieces."
The site has launched ahead of the brand’s debut at London Fashion Week in September where its SS14 collection will be launched.
Its eponymous founder Rachel Entwistle is the co-founder of jewellery retail store Thor & Wistle, based in the Shoreditch area of London, along with jeweller Kamilla Thorsen.