Why this young British jewellery brand could be the next big hitter.
Rachel Galley has made some major strides in the past few years that have steadily elevated her self-titled brand from that of a designer-maker to what is fast becoming a well-stocked high street jewellery brand.
Galley started out as a jeweller in Hatton Garden in 2009, where she is still based, as part of the Cockpit Arts community. Her jewellery designs are fashion-forward but very definitely commercial and sellable, with price points ranging from £59 for a silver Mini Star stacking ring to £1,875 for a gold vermeil Venom cuff from a range that she launched at the end of last year in collaboration with celebrity designer Meg Matthews.
The Rachel Galley brand has made some major investments in building up links with the UK jewellery trade, appearing at eight trade shows in 2012, including IJL and The Jewellery Show as well buying group meetings for the CMJ and Houlden Group. As a result her stockist list has swelled and she now boasts 60 doors, including a deal to stock multiple retailer Fraser Hart at six stores and its e-tail site.
Galley is yet to take her brand abroad, but this is something she is looking at for 2014. "It’s obviously something that needs to be worked on but the collection has to be right," she says. "It’s an investment to do trade shows, as you have to do a few before anyone knows you’re there."
The next step is do some investigations into which shows to book for 2014, and Galley says that she will be considering both jewellery shows and fashion trade shows, where she feels her Venom line might sit well.
In terms of getting her product right Galley says she intends to move into making some high-end fine jewellery pieces, again marking out 2014 as the year to do this. She believes that a move into fine jewellery will help to smooth her way to becoming a player on the international scene. "If I did a show like Couture in Las Vegas buyers would expect to see higher end products," says Galley. "Shaun Leane, Stephen Webster and Theo Fennell all do high end. I think if buyers have got that quality guarantee that you can do diamonds and precious gemstones then the silver will sell itself. I’m known for silver but I can do fine."
Another part of Galley’s plan to break onto the international jewellery scene is through celebrity product placement, and she says that she is now in talks with a celebrity fixer to get her work seen on the right people in the right places.
This article was taken from the January 2013 issue of Professional Jeweller. To read the issue online, click here.