Raw Pearls lays on photography to boost sales at IJL

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Leading UK pearl jewellery supplier Raw Pearls will be launching an innovative image library to support retailers in online and in-store sales at this year’s International Jewellery London show.

High quality product photography is a key conversion tool for retail business, particularly those with an ecommerce arm. Raw Pearls has responded to this need by developing a unique product image service providing professionally shot images of their key lines. The resource is designed to help its clients better engage with their customers and in turn support higher sales.

The images look to capture the shape and quality of the pearls, and with clean white backgrounds while ensuring no watermarking or branding can easily be used on retail websites.

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Miranda Raw, Director of Raw Pearls, said: “Helping our customers to make sales is important to us, which is why we have developed this new service to support them. Research has shown how important strong product visuals are to generating sales and how poor images can have the opposite effect. Our product image library ensures our clients are able to maximize their customer engagement and generate more sales. “

Raw Pearls’ clients will be able to use them in a variety of other ways too, such as on social media, brochures and other print marketing.

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