Boost due to increased consumer confidence and success at IJL.
Raw Pearls has reported a 58% boost in sales in its full year financial results ending October 31 2014, citing increased consumer confidence as the driving factor.
According to the company, this marked increase compared to the 2012-2013 financial year is largely due to increased consumer confidence and spend, the release of Raw Pearl’s new pearl jewellery brochure and its success at International Jewellery Lonon (IJL) in September.
In August, Professional Jeweller reported that Raw Pearls had launched a new online brochure in a bid to tackle the UK jewellery market and provide existing customers with a more comprehensive listing of available products.
The 34-year-old family company provides pearl jewellery and loose pearls including freshwater, South Sea and Tahitian varieties.
Raw Pearls director and co-owner, Miranda Raw, commented: “We have been thrilled with the boost our business has seen this year as we push further into the UK trade pearl market. With nearly 35 years experience and a variety of new products we feel we are well placed to service the UK market – and service for us is key.
This year we have been able to offer two additional services: the first being a brochure which can act as an additional sales tool for our customers, the second being our ability to provide images of items purchased from the brochure for use on a customer’s website or within social media campaigns."