Brand continues musical partnerships with celebratory watch.
Luxury Swiss watch brand Raymond Weil has continued its associations with the music industry by sponsoring this year’s Classical BRITs, unveiling a dedicated watch collection for the event.
The awards, which take place tonight, May 12, will be hosted by clasically trained musician Myleene Klass. As official watch partner of the awards, Raymond Weil will sponsor the Artist of the Decade Award at the Classical BRITs, which is now in its twelth year.
A special limited edition Raymond Weil Maestro watch will be presented to all performers, presenters and winners during the evening. Guests will include the entire cast of Cameron Mackintoshʼs Les Misérables who will perform on stage, tenor Russell Watson and mezzo-soprano Katherine Jenkins. Il Divo, the worldʼs most popular operatic quartet, will make their Classical BRITs debut and the London Chamber Orchestra will accompany all performers.
The limited edition Classic BRIT Awards 2011 Menʼs Maestro 2827-STC-00659, has a 39.5mm handcrafted stainless steel case, automatic movement with visible balance wheel, silver dial with black roman numerals, soft black leather strap with traditional buckle. The limited edition Classic BRIT Awards 2011 Womenʼs Maestro 2627- SLS-00965, has a smaller 30mm stainless steel case bezel set with 76 diamonds and mother of pearl dial set with 5 diamonds (0.19ct in total). The watch has an automatic, visible movement with black alligator leather strap. Each watch is engraved with this yearʼs Classic BRIT Awards 2011 logo.
Formally known at The Classical BRIT Awards, the introduction of a new name reflects the showʼs ambition to embrace a more diverse range of music genres including musical theatre.
Pierre Bernheim, director of Raymond Weil said: "We are delighted to be part of the Classical BRITs, as classical music has always been part of the heritage of the brand and a major influence when naming collections. We currently have ranges named after operas from around the world including the Nabucco and Parsifal collections. We are also excited that the Classic BRITs coinside with the launch of our latest range, named after the crème de la crème of the classical musical world: The Maestro Collection."