Raymond Weil sponsors Classical Brits

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Swiss watch brand extends partnership with UK music community.

Watch brand Raymond Weil is deepening its relationship with the Brits by sponsoring the Classical Brits.

Raymond Weil is sponsoring the Artist of the Decade Award. The award has been pre-determined and will be presented to operatic group Il Divo at a ceremony at the Royal Albert Hall in London on May 12.

The Swiss watch brand has been a constant sponsor of the mainstream BRIT Awards for the past four years but this year will be the first time it has partnered with the Classical BRITS. However, the brand’s musical links are longstanding.

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Raymond Weil has run competitions for new music stars and has also started to put on its own boutique music gigs in the UK, the first of which took place in London in January and featured up-and-coming artists Loick Essien, Talay Reilly and Oh Land. The brand has more of these Home House Live gigs planned with some major musical names in the pipeline.

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