Welcome to the second edition of the Professional Jeweller Reach List, a study into the digital reach of the biggest specialist jewellery brands and retailers in the UK.
This list examines the online power players and measures their digital footprint in the UK through quantitative analysis of web traffic, using a ranking system set by Alexa, a subsidiary of Amazon, as well as social media engagement on Twitter, Facebook and Instagram, to create an overall digital reach figure.
This reach was then compared with industry peers in key categories including fine and fashion brands, national chains, independent retailers, specialist e-tailers and auction houses. The top five players in each category will be unveiled in our exclusive Reach List 2016 report, which can be found on the following pages.
The Alexa ranking used to calculate the top five businesses uses a proprietary methodology that combines a site’s estimated number of daily unique visitors and page views over three months. It tracks worldwide market share for all websites, from Google (ranked number 1) downwards.
To ensure our reach list is focused on UK shoppers, we have used the UK ranking to determine placement and sites without UK rankings were excluded. However, for the auction houses category we have used the global ranking as no UK ranking was available for any of the players in this category.
Click on the categories below to see the winners of each: