REACH LIST 2017: Top five independent retailers

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With a booming online enterprise and enviable prowess as an innovator in retail, John Greed Jewellery is an independent jeweller the industry should keep an eye on.

On social media, John Greed Jewellery does not miss a beat, regularly using its platforms to entice consumers with attractive offers and exciting brand news. Its visuals are also kept up-to-date, with its social media banners at the time of printing showcasing the new Pandora X Disney collection.

As a whole the business uses its social channels to show consumers it is relevant and outward looking. For example, it is not uncommon for John Greed Jewellery to share funny videos from Strictly Come Dancing, or post pictures of the store participating in its very own bake off challenge, or to Tweet birthday wishes to members of the Royal Family. Posts like these allow the retailer’s followers to relate to the business, catch a glimpse of its personality and not feel bombarded with promotional posts.

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The independent jeweller’s Instagram images also stand out from the competition, with shots being stylised to showcase different brand products together. This visual allows consumers to see how they can mix and match the store’s offering, and for the retail it provides exclusive high quality images which re-enforce the company’s values.

The store’s reach is also maximised by its strength as a Pandora stockists. According to Alexa, the top four search terms which lead shoppers to John Greed’s site include the word ‘Pandora’, while a quick search on Google for Pandora will show you that John Greed Jewellery is one of the first independent retailers to be listed as a stockist.

While the company has always worked hard to be the go-to Pandora stockist, particularly online, it’s also spent time nurturing its other brands and bringing these to the forefront as well.

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