The November 2015 edition of Professional Jeweller is available to read online now, featuring a striking cover image from Links of London’s 25 Years anniversary campaign.
This month’s special issue launches the Professional Jeweller Reach List – a comprehensive study into the digital prowess of the UK’s jewellery retailers and brands.
The Reach List recognises the most powerful online jewellery players operating in the industry today, from independents and multiples to fashion and fine jewellery brands.
In between the pages of the Reach List report you will also find articles dedicated to the new ways of continuing the digital charge. Discover how fashion brands are starting to use the social messaging app Snapchat as a PR and marketing platform and how this could translate to jewellery, and get an insight into the jewellery e-tail strategies of generalist online power players including Net-a-Porter, Far Fetch and 1stdibs.
Elsewhere, we hone in on Links of London as it celebrates its silver anniversary this year. We’ve spoken to the head of FF Group in the UK and Ireland, Martin Bryne, to discuss how the brand is currently positioned in the market and its plans for the coming years.
This month’s magazine also features the latest edition of BenchPro – our dedicated manufacturing supplement. Highlights include an in-depth discussion on over grading diamonds, a profile on WB Group’s manufacturing manager Claire Miller and a tour of the bench belonging to designer Daniella Draper.