Rebecca appoints UK sales director as London flagship search intensifies


Italian costume and silver jewellery brand Rebecca has announced the appointment of Samantha McDermid as UK sales director with the aim of boosting its presence in the UK market. 

McDermid, formerly brand director at Bouton, commented: “After careful consideration in looking to represent various brands in the UK, I’m proud to be working with one of Italy’s premier costume and silver jewellery brands, Rebecca. The Italian jewellery brand is renowned for its high-end, trend setting fashion jewellery and is manufactured to one of the highest costume and silver jewellery standards available.

“The brand’s USP of Made in Italy ensures a very high standard of design, quality and the turnaround from design concept to getting the product into retailers hands is unprecedented in the industry. The other USP for the brand is the made-to-order offering which allows a much larger range to be designed whilst allowing the buyer to select the range they feel is best for their consumers. It really is the ideal brand for UK jewellery retailers.”

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To support wholesale growth, Rebecca hopes to secure its first London flagship location in the coming months. This optimism is supported by success of the brand in Ireland over the last 20 months.

Currently the brand is distributed in more than 30 countries worldwide.

Rebecca releases four main collections each year, including the Hollywood range (pictured) which was first launched at Baselworld earlier this year. It also offers Rebecca My World – a customisable collection using leather and plated metals to create personal letter necklaces, special mottos or messages for customers.


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