Rebecca secures House of Fraser for its My World and My Style ranges

Fashion jewellery brand Rebecca revealed new campaign images at the Grove Communication press day. Guests were invited to the Cheeky Holborn to view new products and imagery whilst sipping on cocktails and enjoying beauty treatments. The new campaign images showcase Rebecca’s AW15 collection featuring leather charm bracelets, statement rings and Hollywood inspired jewels.

Italian fashion jewellery brand Rebecca has announced it will be launching into House of Fraser this month.

In June, Rebecca appointed Samantha McDermid as its sales director for the UK with plans to expand the brand’s presence in the UK market.

The brand will be stocked in House of Fraser stores throughout the UK, with 15 locations stocking Rebecca: My Style and 15 stocking Rebecca: My World, while some will overlap.

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Brand director, McDermid, states: “We’re excited to launch into House of Fraser this month. The brand has seen phenomenal sell through in Ireland and I’m excited to see the performance the brand will have within one of the UK’s preeminent shopping destinations.”

Headquartered in Florence, Italy, the brand was founded by chairman and designer, Alessandro Testi in 1998 and is distributed in over 30 countries to date.

The brand is known for its high-end, trend setting fashion jewellery and is manufactured to one of the highest costume and silver jewellery standards available.

Rebecca features its high fashion line of jewellery through the new collections launched each year, as well as Rebecca My World, a newer range of jewellery that features costume and sterling silver charms, leather bracelets and letters set in gold, rose gold, silver, or rhodium plating with Swarvoski accents – giving consumers the ability to create any personal message or name-sake through jewellery.

The brand also features a unique sizing design on rings, allowing the metal to bend to the size of the finger whist keeping the chic design integrity in place.


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