Recession boosts sales for Jianhui London

Jianhui-bracelet.jpg

Company is ‘inundated’ with requests at this year’s IJL.

Jianhui London has announced that the recession has acted to boost the interest of retailers in its collections.

Exhibiting recently at International Jewellery London, the company claimed that it had been ‘inundated’ with requests from retailers wanting to stock its pieces.

The company attributed this to the recession, which has meant retailers having to attract new customers into their shops. The brand stated that customers felt that the high-end fashion jewellery offered by Jianhui London filled an important gap in the market.

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Brand designer and founder Jianhui Yan said: “I design my jewellery to enable women to show off their individual personalities. Women can chose to wear pieces with multiple flowers with multiple strands of crystal beads or a single flower on a single strand. For each piece, I choose the finest crystals that are ethically sourced and then hand-made to ensure a high quality product.”

As well as announcing the rebrand of his company from Aventure London, to Jianhui London at IJL, Jianhui launched his high-end Monet, Chelsea Rose and Daisy collections.

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