Swedish jewellery brand to show in pop-up shop-within-shop
Silver jewellery brand Renaissance Life is set to appear in a special pop-up shop within Selfridges, timed to attract valentine’s sales.
The Swedish brand will be showcasing their 1952 heart pendants at "the together shop", a themed pop-up store designed to showcase products which come in pairs.
The 1952 pendant features a chunky heart-shaped charm containing a miniature drawer, within which hand-written notes are hidden. With a choice of eight different notes, customers can choose from quotes including "touch the sky", "be where your dreams are" and "everything is possible". They can also write their own personalised message to hide within the drawer.
The together shop will open on February 7 within Selfridge’s Wonder Room. It has been designed to play on the idea of togetherness and love. Speaking of Renaissance Life’s inclusion in the together shop, the brand’s designer and founder Linnéa Götstav said: "It’s a great idea to have the pair theme. It makes more personal, more involved which is what valentine’s is about."