Retailers able to sell gift cards via Twitter

UK retailers are more engaged with Twitter than last year, but email response times have worsened.

SVS and Twitpay team up to create real-time solution.

Ceridian Stored Value Solutions (SVS) and Twitpay have established a technology partnership that will allow UK companies to sell gift cards through Twitter.

Clients of prepaid provider SVS will now have the opportunity to “define a social media relationship” by posting real-time offers that consumers can activate.

Twitpay allows for easy and secure financial transactions within social networks like Twitter through a simple ‘retweet’ or repost of the offer.

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“As the sale of gift cards continues to rise, SVS remains committed to innovations that meet the growing needs of our clients,” said executive VP and general manager Ralph Rolen. “We are pleased to work with Twitpay to provide a truly unique social commerce solution.”

Twitpay insists the partnership will be of particular benefit to companies that have invested heavily into growing their social network relationships, as it paves the way for them to conduct business through such channels.

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