REVEALED: Celebrity engagement ring trends influencing consumers

A new report from diamond retailer 77 Diamonds reveals the celebrity engagement ring trends set to influence consumers in their purchasing decisions over the next 12 months.

According to the research, which saw a dedicated team pouring over data relating to 170 recent celebrity engagements, platinum continues to be the metal of choice.

Platinum was the most popular metal from 2013-2015, but 2016 saw white gold take over. Now the metal has reached the top spot again for the second consecutive year, with 77 Diamonds noting celebrities such as Prince Harry, who opted for a platinum wedding band, are after practical pieces.

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Regarding cut, thanks to Meghan Markle’s engagement ring the cushion cut came back into fashion in 2018 after the round cut had previously been the top trend since 2015, though this was still popular over the last 12 months, coming third behind an oval cut diamond.

Over the past three years, the average ring value and carat has reduced. The average price of a ring in 2018 was £34, 570, compared to £63,722 in 2016, showing that celebrities may be getting a bit more frugal.

The same goes for the carat in engagement rings, which has decreased since 2016, where there was an average of 4.3 in contrast to this year’s average of 3.1.

77 Diamonds director, Tobias Kormind, shares: “Many of the trends this year follow those of 2017. Platinum is the most popular metal for the ring again. It’s the most reliable and durable while providing a stunning finish to each ring. This metal has been popular for the last few years, and we expect to continue this way.

“The cushion cut is back in fashion after a surge in its popularity. The cushion is seen as the ‘it’ diamond, which explains the demand among celebrities for the stone. Its soft corners, greater light refraction and ‘crushed ice’ effect makes it a beautiful alternative to the round or princess cut. Also, providing a better value per carat increases its popularity.

“With the cushion cut being the most popular, that could have led to a lower carat. Intimacy and a discreet engagement may appear to be the current trend, and a smaller diamond allows for this rather than a larger carat.”

Other key findings in the company’s celebrity engagement ring audit include the peak times couples get engaged, with holiday proposals proving most popular.

The majority of celebrities surveyed got engaged from December through to February, suggesting that the festive period is the most romantic time of year – either for the holidays or a warm-weather getaway. Autumn months, however, were the least popular time of year to propose, showing that even celebrities may be saving for Christmas shopping.

The proposal location of choice for most was their own country, showing that home truly is where the heart is.

 

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