Rich Diamonds revamps online jewellery offering


Bond Street-based Rich Diamonds has unveiled its new look and complete online offering with a new website to make luxury pre-owned jewellery accessible for its growing consumer market.

Part of a significant marketing investment to re-launch the established pre-loved jewellery retailer, the new website provides a full and personal buying and selling service whether customers are overseas, on the move or simply browsing items at home.

Mr Raj Jain, owner of Rich Diamonds and expert in pre-owned fine watches, said: “The new website forms part of our ongoing marketing and communications strategy to ensure Rich Diamonds remains at the forefront of pre-owned jewellery retailing.

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“Security and service is paramount for our customers, ensuring high end jewellery items are accessible any time, any place.

“Our new website will also allow Rich Diamonds to evolve and grow its presence nationally and internationally, with new audiences choosing to purchase from us for the value and vast range of favourite brand and bespoke jewellery we offer.”

Rich Diamonds said its new website is richer in content, style and functionality with SSL security for online deposits, loose diamond section, live assistance, in-store appointment booking and a new selling process.

Raj Jain continued: “Whilst we will always maintain a physical store where our valued clients can view the goods before finalising a purchase, e-commerce is essential to our growth, to provide a fulfilling customer experience and making our jewellery more accessible.”


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