Ringly smart jewellery smashes funding goal

Wearable technology ring attracts $100,000 in sales in just 24 hours.

Wearable tech brand Ringly has exceeded its pre-sales target by $40,000 (£23,300) in just 24 hours, ensuring its ‘connected jewellery’ cocktail rings can now be pushed into mass production.

The New York-based company achieved over $100,000 (£58,000) worth of funding in less than 24 hours after offering fans of its ring design an exclusive discount if they pre-ordered in advance of mass-production in autumn 2014. The company initially hoped to raise $60,000 (£35,700).

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As a result, Ringly has sold out of its emerald stone ring dubbed Into the Woods, but will continue to offer its Stargaze, Wine Bar and Daydream varieties at pre-sales prices, currently set at $145 (£86).

Founded by former Etsy and eBay employees, Ringly has been created to allow women to put their phones away without missing out on essential communications.It has already received start-up investment from First Round Capital, Andreessen Horowitz and PCH.

Ringly chief executive officer and founder Christina Mercando said: “We are so thankful to our customers who have made our campaign a success. We’ve been reading every email and listening to our early backers, and thanks to their feedback, we are excited to integrate more great apps and offer more options and a wider range of customizable Ringly alerts.”

Ringly connected cocktail rings can be synchronised to smartphone apps, including eBay, Facebook, Tumblr and Whatsapp to alert the wearer that they have received a message or notification without needing to look at their phone.

The rings are made with 18ct gold-plating and are available in three sizes: 6, 7, and 8, with three different options of semi-precious stones, including black onyx, rainbow moonstone and pink sapphire.

‘Early bird’ pre-sales campaign pricing is still in effect and starts at $145, and will last for a limited time only. Additionally, the company has introduced a ‘refer your friends’ scheme, allowing bakers to receive $15 off for each ring purchased.



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