Rio Tinto launches diamond line for Chinese market

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Argyle diamond jewellery collection presented in Hong Kong.

 Rio Tinto has introduced its latest range of Argyle diamond jewellery collections during the Hong Kong International Jewellery Show.

The new collections are part of Rio Tinto’s ongoing investment to develop its diamond fashion jewellery market in China, creating opportunities for diamond purchasing beyond the solitaire engagement ring.

The mining company turned to forecasting agency PDLG Creative Intelligence to map the latest international trends and translate these into a jewellery range for the Chinese consumer.

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PDLG Creative Intelligence creative director Paola De Luca said: “Trends are increasingly global and consumers around the world have the same desire; to express themselves through diamond jewellery. I’m delighted to be able to share these global design directions tailored especially for Rio Tinto’s trade partners in the Chinese market.”

Rio Tinto Diamonds marketing general manager Bruno Sané said: “We entered the Chinese market in
2010 after identifying the beginning of a long term trend of Chinese consumers adopting diamond jewellery as an every-day fashion accessory. Over the ensuing years we have been delighted to see this trend accelerate.”

In addition to a design support, Rio Tinto provides the Chinese diamond trade with a comprehensive
package including research, training and marketing as part of its ‘The Fashion of Diamonds’ initiative.

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