Ri Tinto has unveiled a range of jewellery collections in collaboration with six US designers at the Las Vegas trade show JCK.
Focusing its global diamond sales and marketing initiatives on tracked jewellery collections with a clear and transparent chain of custody from mine to the market, Rio Tinto launched the 2016-2017 Diamonds with a Story range.
Developed by US designers Paige Novick, Xiao Wang, Jennifer Dawes, Matthew Campbell Laurenza, Suzanne Kalan and Sandy Leong, Diamond with a Story uses Australian tracked diamonds. Pieces have been designed according to the latest consumer trends and are available to retailers through Ro Tinto’s manufacturing partners.
General manager of marketing for Rio Tinto Diamonds, Bruno Sané, comments: “We see a unique business opportunity for the industry to tap into the changing expectations of a new generation of consumers who want to know where their diamonds come from.”
Rio Tinto Diamonds’ participation in the JCK Las Vegas trade show was dominated by a focus on provenance and the business opportunity it provides all participants in the diamond and jewellery supply chain.
A new series of marketing materials and branded communications was also showcased at the Las Vegas trade show.
Managing director of Rio Tinto Diamonds, Simon Trott, adds: “Increasingly the value of a diamond is tied to where and how the diamond was mined, how it was cut and polished and the process of bringing it to sale. This is a very reasonable expectation that is steadily reshaping the diamond industry for the better.”