Lower prices could open up new markets for British designer.
British jewellery designer Rodney Rayner has experimented with silver for the first time which could open up new markets for the fine jeweller.
Rayner is exhibiting at BaselWorld with a collection called Istanbul which has been cast in 18ct gold and also in a gold and silver mix plated with ruthenium to give it a blackened effect. By using the silver and gold mix Rayner has managed to cut the recommended retail price of the pieces in half.
“It works out at about half price,” said Rayner. “It’s a bit of an experiment but I love the look of it and it’s much less expensive.”
Rayner said that he is not trying to compete with silver brands in the £500 bracket but is offering a more accessible option to fine jewellery. A silver mix necklace from the Istanbul collection studded with amethysts, tsavorites and diamonds will retail for about £4,570 while the 18ct gold version will sell for about £8,280.