Rolex denies iPhone application reports

App made by Italian publisher is not backed by watch brand

 Rolex has denied reports that it has created an iPhone and iTouch application to mark 100 years of the brand. The application has in fact been developed by Italian horology publisher Guido Mondani Editore to coincide with a book written about the watch brand, 100 Years of Rolex.

Rolex has not given the application any backing and a spokesperson has said that the brand’s head office in Geneva is “looking into the situation”.

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Guido Mondani Editore said that the iPhone application was not made as an official Rolex product, but was purely made to publicise its book.

Guido Mondani Editore director of marketing and communication Giorgia Mondani said: “We never said it was Rolex. Our application is legal, so we have no problem.”

The application is reported to give users access to 700 images and technical explanations of Rolex models.




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