Global luxury jeweller and haut diamantaire, Nirav Modi’s new campaign will star Priyanka Chopra and Rosie Huntington‐Whiteley.
Priyanka Chopra, who was recently appointed global brand ambassador for the company, and actress and model Rosie Huntington‐Whiteley was photographed by fashion photographer Patrick Demarchelier.
Both Chopra, the Bollywood actress and villain in upcoming summer blockbuster Baywatch and Huntington-Whiteley, the model who recently starred in Mad Max: Fury Road, have appeared in campaigns for the brand in the past.
The campaign features both high jewels and signature collections, including the Embrace Collection, The Jasmine collection and bridal collection pieces.
Mr Modi’s selection for the campaign was designed to demonstrate “confluence of East and West for a brand that marries India’s deeply-rooted relationship with masterful high jewellery craftsmanship and a Western sensibility.”
Demarchelier and Mr Modi intend to capture the “fascinating transformation that happens to a woman when she falls in love with diamonds.”