Retailer’s turnover to reach £10m across company’s stores.
Scottish jeweller Rox has announced that like-for-like sales at its Argyll Arcade store in Glasgow have increased 65% since its million-pound re-launch in November 2010, while turnover across the company is on track to be £10m for the year ending March 31 2012.
The £1 million expansion quadrupled the size of the Argyll Arcade store and included the launch of Rox’s Thrill Room, a luxury private shopping space in-store that includes Moet-sponsored bar.
Since the launch of its Thrill Room Rox says 900 bottles of Moet & Chandon have been popped, 1,200 engagement rings have been sold and five customers have proposed to their partner in-store.
Co-owners Kyron Keogh and Grant Mitchell said they are preparing for the busiest time of year for the company, and believes that while others will play it safe over the next 12 months, Rox aims to buck that trend. It has also just invested £10,000 in training for its sales team of more than 60 employees.
Mitchell said: “There is no doubt that we’re operating in a challenging environment but we are bucking the trend and continuing to grow. We took a real risk investing £1m into our Argyll Arcade store, particularly when you consider that we are surrounded by 30 other jewellers, however it has paid off and both sales and footfall have increased.
“In these tough times, retailers need to go that extra mile and that’s exactly what we’re doing – we’re investing in our people to make sure that every one of our customers gets the VIP treatment.”
Mitchell and Keogh said that while the festive period may be tough for many jewellers it has recognised a spike in footfall over the past seven days. “[The increase is] potentially a precautionary measure, as shoppers start to get their gifts in early to avoid the risk of severe weather as we get later into December,” said Mitchell.
Rox also hosted a Christmas party last week, headlined by recent chart-topper Emile Sande. Mitchell and Keogh invited VIP clients to the store, hosting the evening in collaboration with Raymond Weil.
Rox was named Retailer of the Year at the Scottish Fashion Awards earlier this year.
Mitchell and Keogh now run four stores in Scotland in Glasgow’s Argyll Arcade, Braehead and Silverburn as well as an online store, selling brands including Monica Vinader, Shaun Leane, Stephen Webster, Ebel, ToyWatch and Thomas Sabo.