Rox continues sponsorship of Clyde 1 Live event

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Retailer says work with local media is helping to boost profile.

Rox is set to sponsor Radio Clive’s Clive 1 Live event for the second year running, as part of its continued work with local media.

The sponsorship will position Rox before 12,000 music fans and a number of acts playing at the Glasgow-based event on December 13, including pop groups The Saturdays and Union J, Rizzle Kicks and John Newman.

This is the second year that the retailer has sponsored Clive 1 Live. Rox managing director Kyron Keogh said: “We are delighted to support Clyde 1 Live again this year; it is a fantastic event and a great fit for Rox as we continue to build on our relationship with Bauer Media.

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“The sponsorship worked well last year in reaffirming Rox’s position as the leading jeweller for gifts in the lead up to Christmas and we are confident that this year’s line-up combined with the excitement around the launch of the Hydro and the co-branded marketing push, will ensure this year’s event is even bigger and better.”

Rox recently teamed with Clyde 1 to host a secret gig with boy band The Wanted in the Thrill Room of its Edinburgh store, with the set later aired across Bauer Media’s Scottish radio stations.
 

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