Rox forecasts 2011 turnover to be £2m up on 2010

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Retailer expects best ever Christmas after exceptionally strong year.

Scottish retailer Rox is expecting to end its 2011 financial year at £9.5 million, up £2 million on last year.

The projected sales figures will mark what the retailer said has been “an exceptionally strong year”.

Rox co-founder Kyron Keogh said: “Our Argyll Arcade boutique is selling more engagement rings than any other store in the Arcade due to the level of customer service we can provide, the quality of our diamonds and the fact that we have a price promise in place whereby we will match an offer if found to be cheaper elsewhere.”

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Rox is also forecasting its “strongest Christmas to date”. Keogh added: “It is naturally the busiest time of year for us however we are anticipating an additional boost from customers who are wisely opting to invest in diamonds ahead of the VAT rise in January and our price promise gives us that additional competitive edge.”

Rox has recently reopened its store in Glasgow’s Argyll Arcade after a £1 million refit that quadrupled the size of the store.

The innovative watch and jewellery retailer was honoured in Professional Jeweller’s Hot 100 2010 as a Retail Star.

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